Fred Segal | Web Design
Legendary fashion and lifestyle brand Fred Segal, was looking to streamline their online offerings and provide more value for users through their e-commerce site. Working alongside the launch of their weed-focused product campaign, we crafted a look and feel that was modern, user-friendly and uncomplicated. My focus was to draw the shopper effortlessly through the page, with clear distinctions for the calls to action and keep the information organized for any user journey. New product drops, in-person events, brand story and filtering options were all key players what influenced this clean web flow.
