At BrandUp, we launched a new service where our audience can access the brilliance of our team by utilizing our pre-designed web templates and getting them customized by our designers. Building web templates, in particular, have required design logic that works towards simplicity for the user and urges us to consider how the design will perform once it is customized with different colors, fonts, imagery and copy. Not only have I spearheaded the updated templates designs, but I have worked on a user journey that includes a comprehensive intake workflow, coordinated efficient collaboration between multiple key team members and affiliate partners, launched advertising and promotion of the service to a wide audience, and of course performed quality assurance of the product as well as the overall user experience. Check out the Venice 2.0, Victor, and Amanda Templates for the live page designs.